How We Sold It: $900,000 Over Asking Price

Selling the Dream by the Sea

We know from the moment we stepped foot inside this home that it was something special. With ocean views and a private beach, this was the perfect, sought-after summer home in the North Shore.

A Strategic and Thoughtful Marketing Plan

With a home as special as this one, we needed to have a unique marketing plan to showcase the amazing opportunity the home offered. So, we developed a robust plan including pro-active communications to agents, clients, and neighbors, social media campaigns, custom landing page, and a very special video campaign, which started with a one-of-a-kind teaser video and followed by a more in depth video tour so that we could really showcase the beauty of the home and have an option for anticipated non-local buyers to get a taste of the home.

Bustling Open Houses

The open houses were mindfully planned to occur on the most beautiful weather of the season. Custom post-card books were made to showcase the lifestyle the home provides and amplify the experience. As we headed into the first open houses, we had created significant buzz for the home, resulting in open houses filled with viable buyers. Buyers were able to enjoy a glass of champagne as they took in the gorgeous views.

Multiple Offers & Smart Negotiation

As expected, we received multiple offers on the home and keeping in mind the goals of our seller clients, we were able to secure the most ideal offer for them that far exceeded all of our expectations.

Offer Accepted: $900,000 Over-Asking Price

As the contract was signed, both our sellers and the buyers were excited about the outcome and what it meant for their futures. As our sellers were ready to move on to the next chapter of their lives, the buyers were ready to enjoy their new home on the beach. From there, we continued with a seamless transaction and a joyful closing day.

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