How Pools Went from Dealbreaker to Dream Feature—Especially on the North Shore
Syndi Zaiger
Syndi Zaiger is the founder of Nest...
Syndi Zaiger is the founder of Nest...
There was a time—not all that long ago—when a swimming pool was more of a headache than a highlight for homebuyers. People worried about maintenance, insurance costs, and whether they’d even use it enough during New England’s short summer season. In fact, here on the North Shore of Massachusetts, pools were often seen as a turn-off, not a selling point.
But that story has changed.
Over the past few years, pools have gone through a bit of a real estate redemption arc. What was once considered an expensive liability has quickly become a highly desirable lifestyle feature, especially since the pandemic reshaped how we think about “home.” Now, buyers are more focused than ever on comfort, privacy, and ways to enjoy life without leaving their backyard.
The Turning Point
In 2020, when the world paused and everyone hunkered down at home, priorities shifted. Travel was off the table, public pools were closed, and for many families, the backyard became their new vacation destination. Homes with pools weren’t just fun anymore—they were functional. Suddenly, having a place to cool off, let the kids burn energy, or simply escape the stress of it all felt essential.
That demand hasn’t gone away. In fact, it’s only grown stronger.
Even today, with travel wide open again and life feeling a bit more “normal,” buyers are still looking for that all-in-one lifestyle at home. A pool isn’t just about swimming anymore—it’s about wellness, entertaining, and creating a private little oasis that feels like a getaway without the plane ticket.
What This Means for the North Shore
Nowhere is this trend more noticeable than in places like Marblehead, Swampscott, Manchester-by-the-Sea, and Beverly Farms. These towns already offer charm, history, and coastal views—but add a pool, and the property becomes something truly special.
We’re seeing everything from modern saltwater pools tucked into lush gardens to classic rectangular designs alongside historic homes. More homeowners are incorporating fire pits, outdoor kitchens, and beautifully landscaped patios to create spaces that feel like private resorts. Heated pools and hot tubs help extend the season, too—no longer are they just for July and August.
And if you’re wondering whether pools actually add value here? The answer now is a confident yes. Buyers are seeking out these features, and homes with well-designed outdoor spaces—including pools—are standing out in a competitive market.
Looking Ahead
So, what does all of this mean if you’re thinking about buying or selling?
If you’re a seller with a pool, this is your moment. The feature that once made some buyers hesitate is now helping homes sell faster—and for more. And if you’re a buyer dreaming of lazy summer days by the water but want to skip the traffic to the Cape, owning a pool on the North Shore might be the best investment in your quality of life.
Below, we’ve pulled together a few current listings that showcase just how much of a difference a pool can make. These are the kinds of properties that turn heads—and turn into lifelong homes.
Featured Properties with Pools
Homes for sale - 1025 Hale St, Beverly, MA 01915 – MLS#73096806 - S...
View photos and detailed information for 1025 Hale St, Beverly, MA 01915, MLS#73096806, do...
Homes for sale - 35 Forster Road, Manchester, MA 01944 – MLS#733920...
View photos and detailed information for 35 Forster Road, Manchester, MA 01944, MLS#733920...
Homes for sale - 10 Orchard Road, Gloucester, MA 01930 – MLS#733813...
View photos and detailed information for 10 Orchard Road, Gloucester, MA 01930, MLS#733813...
Homes for sale - 14 Giles Ave., Beverly, MA 01915 – MLS#73392687 - ...
View photos and detailed information for 14 Giles Ave., Beverly, MA 01915, MLS#73392687, d...
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